Is This Rally a Trap? Latest Reports From Big Tech Companies Are Worrisome

Is This Rally a Trap?

Financial expert Gordon Pape weighs in on why the latest reports from big tech companies are concerning. Photo: Steven Puetzer/Getty Images

Nasdaq has emerged from its bear market – at least technically. It is still well short of its all-time high, so it is still in correction territory. But the last two months have seen an impressive rebound.

The tech-dominated Nasdaq Composite closed at 10,646.10 on June 16, its lowest level since the fall of 2020. On Aug. 19 it dropped 260 points, finishing at 12,701.21. But that still represents a gain of 19.3 per cent in a little over two months. 

The S&P 500 has also exited its bear market. The Dow Jones Industrial Average and the S&P/TSX Composite never fell that far, although both were in correction mode for most of the first half. (A bear market is a decline of 20 per cent or more from the previous high; a correction is a drop of 10 per cent+). 

Some investors and analysts believe the worst is behind us. Speaking about the S&P 500, CNBC quoted Jurrien Timmer of Fidelity Investments as saying: “If this rally continues much further than it has so far, on a historical basis it will be hard to conclude that this is not a new bull market.”

Widely followed Canadian economist David Rosenberg disagrees. In a recent article, he wrote that we are still in the “early chapters” of this downturn. “Bear markets only end in the mature stage of the recession when investors see the whites of the eyes of the recovery, only after the Fed has dramatically sliced rates, and not until the yield curve is steeply sloped…Playing the long game means not going long until these features appear,” he wrote.

Who’s right? We won’t know for several months. What we do know is that several of the most widely held technology stocks have staged strong rallies. But based on what? Their latest financials aren’t particularly encouraging. Let’s take a look. Figures are in U.S. dollars.


Alphabet Inc. (GOOGL-Q)


Background: Alphabet is the umbrella company that owns Google (which includes Android, Chrome, and YouTube), Nest (home automation), Calico (anti-aging research), Fiber (high-speed Internet), Google Ventures (new company investments), Sidewalk Labs (city infrastructure), and Waymo (driverless cars). Other services include Google Maps, Google Play, and cloud computing.

Share splits: The company implemented a major split on July 15. Investors received a special dividend of 19 shares for every share owned as of the July 1 record date. All classes of shares benefited.

The market price adjusted accordingly.

Performance: GOOGL shares touched a 52-week low of $101.88 (split-adjusted) in mid-June. They closed Friday at $117.21 for a gain of 15 per cent since that time. 

Recent developments: Alphabet’s second quarter results were respectable but didn’t show the stunning gains to which we’ve grown accustomed in recent years. In fact, while revenues were up, profits were down, missing estimates.

The company reported revenue of $69.7 billion, an increase of 16 per cent in constant currency terms over $61.9 billion in the same period of 2021. Google’s search business was on track with revenue of $40.7 billion but YouTube ads and Google Cloud came in below projections at $7.3 billion and $6.3 billion respectively. For the first six months of the fiscal year, revenue was $137.7 billion compared to $117.2 billion in the prior year.

Second quarter earnings were $16 billion ($1.21 per diluted share), down from $18.5 billion ($1.36 per share) the year before. For the first half, earnings were $32.4 billion ($2.44 per share) compared to $36.5 billion ($2.68 per share) in 2021. 

One of the reasons for the drop in income was a decline in second quarter operating margin to 28 per cent, from 31 per cent the year before. This was despite reduced spending on research and development and sales and marketing.

Dividend: The stock does not pay a dividend.

Outlook: After years of above-average growth, Alphabet seems to be settling into a mature stage. This implies steady but unspectacular results going forward. With a current p/e ratio of 22.12, the share price is reasonable but not cheap. (AMZN-Q)


Background: Amazon is the largest on-line retailer in the world, but the company is also involved in many other businesses including cloud storage, video streaming, film production, voice-activated software (Alexa), and more.

Stock split: On June 6, Amazon implemented a previously announced 20-1 stock split. This means each share was divided into 20 new shares and the price of the stock was adjusted accordingly. At the time of the split, the stock was trading at $2,785.

Performance: Amazon shares bottomed out at $101.26 in mid-June. They have rallied strongly since, closing Friday at $138.23 for a gain of 36.5 per cent in the past two months. 

Recent developments: Like Alphabet, Amazon turned in an unimpressive second quarter. Sales increased a meagre 7.2 per cent, to $121.2 billion, from $113.1 billion in 2021. For the first six months of this year, sales totaled $237.7 billion, which was 7.3 per cent ahead of the same period last year. 

Meanwhile, second quarter operating expenses jumped almost 12 per cent to $117.9 billion. For the first half, operating expenses were $230.7 billion, up 12.5 per cent from the prior year. 

The net result was a second quarter loss of just over $2 billion (-$0.20 per diluted share). That included a pre-tax valuation loss of $3.9 billion from Amazon’s common stock investment in Rivian Automotive. In 2021, the company reported a second quarter profit of $7.8 billion ($0.76 per share). 

Loss for the first six months was $5.9 billion (-$0.58 per share). Amazon used to report losses almost every quarter, but they’ve been rare recently. The Rivian investment has been a drag so far. 

Acquisition: On Aug. 5, the company announced it is acquiring iRobot in an all-cash deal valued at $1.7 billion. iRobot manufactures the Roomba vacuum cleaner and a number of other robot products that are sold world-wide.

Dividend: The stock does not pay a dividend. 

Outlook: Like Alphabet, Amazon is experiencing a sharp slowdown in sales growth, while contending with higher costs on several fronts, including transportation, labour, and supplies. There is no reason to expect a return to the previous rapid growth rate any time soon. The stock has a very high trailing 12-month p/e ratio of 127.99, due to the recent losses.


Apple Inc. (NDQ: AAPL)


Background: Apple is one of the most valuable companies in the world, with a market cap of about $2.8 trillion. That’s almost double the size of Amazon and Alphabet combined. Apple’s iPhones and iPads dominate the market and sales of its Macintosh computers are on the rise.

Stock split: In August 2020, the company implemented a 4 for 1 stock split. 

Performance: Apple touched a low of $129.04 in June at the depth of the tech sell-off. It has rallied to $171.52, up almost 33 per cent from its 52-week low. 

Recent developments: The good news is that Apple reported record sales for the third quarter of fiscal 2022 (to June 25), at just under $83 billion. The bad news is that sales were up only 1.9 per cent from the same period a year ago. For the first nine months of the fiscal year, sales were ahead 7.7 per cent to $304.2 billion.

As with the other tech companies we’ve looked at, Apple experienced a decline in quarterly net income, to $19.4 billion ($1.20 per diluted share) from $21.7 billion ($1.30 per share) in the same period last year. However, for the first nine months of the fiscal year the company reported net earnings of $79.1 billion ($4.82 per share), up from $74.1 billion ($4.38 a share) last year

Dividend: The shares pay a quarterly dividend of $0.23 ($0.92 a year) to yield 0.5 per cent at the current price. 

Outlook: Apple CEO Tim Cook referred to the “challenging operating environment” the company is dealing with. He didn’t provide specifics but it’s not hard to guess – inflation, supply chain problems, and weak economic conditions in China. These will continue to be a problem for the rest of the year.

All three of these tech giants are displaying a similar pattern of slowing growth and a stagnant bottom line. Investors obviously felt the share prices had fallen too far and were willing to bid them up in the recent rally. But the latest financial results haven’t offered much encouragement. I wouldn’t sell any of these companies, but it’s too soon to buy.


Gordon Pape is Editor and Publisher of the Internet Wealth Builder and Income Investor newsletters. For more information and details on how to subscribe, go to

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